Viva Magenta: Pantone Color of the Year 2023

The bold and vibrant Viva Magenta has been named the Pantone Color of the Year for 2023. This vivacious tone with a mixture of pink, blue, and red is ideal for adding a pop of color to your wardrobe. Magenta is considered a secondary hue that is a spectral color, which is brought out through monochromatic light. Known as a brave and valiant shade, it’s an excellent statement piece for any attire.

When you’re looking for a strong hue that pops out more than other bright colors, magenta is a great option. Think hair accessories, jackets, belts, and pumps, if you want to bring out your outfit with a fearless color. Wearing magenta stimulates self-confidence and encourages self-expression.